Reggie Jackson, who generally got more
publicity than he wanted, once said, "The media are
like birds on a wire. When one flies, they all fly."
Everyone in the media monitors everyone else, because
NO ONE wants to miss anything or leave the impression
theyre falling behind current events.
make use of
that competitive spirit to contruct
a free of price
publicity machine for yourself. Especially on radio.
How to get attention the first measure
requires a whole
separate article (I have one on our web site), but
heres what you do to get producers and talk show hosts
to love you--and to invite you back commonly.